About Us

Founded by serial entrepreneurs with over 50 years experience from doing business in China. Over the course of a decade we have acquired extensive experience and built in-house capabilities enabling us to take a holistic approach to building brand presence in China.

Our integrated platform include capabilities within social marketing, brand management, e-com operations (TP function), logistics management, consumer intelligence and analytics.

We work with established category leaders as well niche brands. Today our organisation drive growth for premium brands within Fashion & Accessories, Beauty & Skincare, Health & Wellness and Home.

Aventura is based in Shanghai with a team of 80 full time staff, and satellite offices in Hong Kong and Stockholm.

For over a decade Aventura has been working with leading brands and investors to access and expand in the world’s fastest growing market. 


China has become the largest consumer market on planet and continues to grow at a rapid pace
The Chinese e-commerce market is more than double the size of the US and Europe e-com market combined

Aventura take a 360º responsibility to build and operate brands in China – reducing costs, risk and time to market for our brand partners and investors.

Market Partnerships

Aventura provide brand owners with a holistic one-stop-shop solution to launch and grow in China. Acting as local operating partner the market setup, strategy and business model is tailored for each brand.

Joint Ventures & Investments

Aventura invests in selected opportunities, either as a joint-venture partner for China, or through taking a direct stake in brands connected to Aventura launching the brand in the market.

Business Enabler

Our capabilities are regularly engaged by top-tier brands with strong presence in China to support in expansion and digitalization initiatives.


Gustav Astrom 


Serial entrepreneur focused on e-commerce and professional services, based in Shanghai since 2005. Previously founder of market access company and venture building SX Group; and Managing Director roles in China for the management consulting firm Centigo, and recruitment firm Nova100.

Johan Aledal


Serial entrepreneur within IT and e-commerce, with over a decade of experience in China. Previously founder of online distribution company Johan&Johan, CIO and later Asia Head for e-commerce SaaS company Litium.

Emmanuel Poupelle


Experienced general manager with 16 years in China’s retail, luxury and outdoor media sector. Before joining Aventura Emmanuel held GM and senior management roles within Richemont, Christofle, JCDecaux, Carrefour and Chow Tai Fok.

Ariel Tang

VP Sales & Marketing

Ariel has spent a decade within e-commerce and digital marketing in China and the US. Before joining Aventura she had senior marketing and account management roles at Oglivy, Space and web2asia.

Emil Westgren

Group CFO

Experienced CFO and finance professional with broad experience within the finance and Insurance industry as managing director and board member. Previous CFO-roles at Hjerta-koncernen, Monyx Asset Management and Skandiabanken.

Helen Lv


Member of Institute of Financial Accountants, with 18 years experience from finance, administration and compliance. Before joining Aventura Helen was Head of Shared Service Accounting/HR APAC for Perstorp Group  and Finance Director at Business Sweden East China.

Niklas Ponnert

Partner – Capital Markets

Investment professional with 20 years experience at the intersection of China’s VC/PE sector and international capital markets. Moved to China in 2001 to join the founding team of Siemens Venture Capital.

Johan Wikander

Partner – Business Development

Over 30 years experience from international logistics and retail sector. Previous experience include Director of Logistics at H&M, Co-founder and CEO of Total Logistik; Board member at Tretti.se; Co-founder of online distribution company Johan&Johan.

Team Aventura

Aventura’s organization consists of 80 local and international experts in brand management, digital marketing, e-commerce, IT and logistics.



We scale brands in the world's largest consumer market. 


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