Leadership






Gustav Astrom
CEO & Co-founder
Serial entrepreneur with focus on e-commerce and professional services, 15 years in China
Managing Director roles for management consulting firm Centigo and talent network Nova100 in China
Founder of venture builder and market growth company SXGroup
Emmanuel Poupelle
COO
Experienced manager with 15 years operational experience in China within retail, brand management and distribution.
Emmanuel brings a wealth of experience from leading MNCs and luxury sector, including GM for JV between Richemont and China’s largest jewelry group.
Johan Aledal
CCO & Co-founder
Working in the web and e-commerce industry since 2004, based in China since 2009
CIO and APAC head for e-com SaaS company Litium
Co-founder of online sales and distribution company Johan&Johan
Helen Lu
CFO
IFA & IPA certified accountant with over 15 years experience from finance, compliance and HR
Led the BSO unit at BusinessSweden in China
8 years as Head of Finance for Perstorp Group in Asia
Johan Wikander
Partner
Over 30 years experience from international logistics and retail sector
Logistics Director at H&M; CEO and co-founder of Total Logistik
Co-founder of online sales and distribution company Johan&Johan
Niklas Ponnert
Partner
19 years experience in China: VC, PE and international capital markets
Siemens Venture Capital; China Cleantech Partners; OAL Advisers
Director of numerous China focused startups, funds, and investment companies (both listed and private)

Gustav Astrom
CEO & Co-founder
Serial entrepreneur with focus on e-commerce and professional services, 15 years in China
Managing Director roles for management consulting firm Centigo and talent network Nova100 in China
Founder of venture builder and market growth company SXGroup

Emmanuel Poupelle
COO
Experienced manager with 15 years operational experience in China within retail, brand management and distribution.
Emmanuel brings a wealth of experience from leading MNCs and luxury sector, including GM for JV between Richemont and China’s largest jewelry group.

Johan Aledal
COO & Co-founder
Working in the web and e-commerce industry since 2004, based in China since 2009
CIO and APAC head for e-com SaaS company Litium
Co-founder of online sales and distribution company Johan&Johan

Helen Lu
CFO
IFA & IPA certified accountant with over 15 years experience from finance, compliance and HR
Led the BSO unit at BusinessSweden in China
8 years as Head of Finance for Perstorp Group in Asia

Johan Wikander
Partner
Over 30 years experience from international logistics and retail sector
Logistics Director at H&M; CEO and co-founder of Total Logistik
Co-founder of online sales and distribution company Johan&Johan

Niklas Ponnert
Partner
19 years experience in China: VC, PE and international capital markets
Siemens Venture Capital; China Cleantech Partners; OAL Advisers
Director of numerous China focused startups, funds, and investment companies (both listed and private)