Gustav Astrom

CEO & Co-founder

Serial entrepreneur with focus on e-commerce and professional services, 15 years in China

Managing Director roles for management consulting firm Centigo and talent network Nova100 in China

Founder of venture builder and market growth company SXGroup

Johan Aledal

COO & Co-founder

Working in the web and e-commerce industry since 2004, based in China since 2009

CIO and APAC head for e-com SaaS company Litium

Co-founder of online sales and distribution company Johan&Johan

Helen Lu


IFA & IPA certified accountant with over 15 years experience from finance, compliance and HR

Led the BSO unit at BusinessSweden in China

8 years as Head of Finance for Perstorp Group in Asia

Johan Wikander

Partner & Co-founder

Over 30 years experience from international logistics and retail sector

Logistics Director at H&M; CEO and co-founder of Total Logistik

Co-founder of online sales and distribution company Johan&Johan

Niklas Ponnert

Partner & Co-founder

19 years experience in China: VC, PE and international capital markets

Siemens Venture Capital; China Cleantech Partners; OAL Advisers

Director of numerous China focused startups, funds, and investment companies (both listed and private)