Gustav Astrom

CEO & Co-founder

Serial entrepreneur with focus on e-commerce and professional services, 15 years in China

Managing Director roles for management consulting firm Centigo and talent network Nova100 in China

Founder of venture builder and market growth company SXGroup

Emmanuel Poupelle

COO

Experienced manager with 15 years operational experience in China within retail, brand management and distribution.

Emmanuel brings a wealth of experience from leading MNCs and luxury sector, including GM for JV between Richemont  and China’s largest jewelry group.

Johan Aledal

CCO & Co-founder

Working in the web and e-commerce industry since 2004, based in China since 2009

CIO and APAC head for e-com SaaS company Litium

Co-founder of online sales and distribution company Johan&Johan

Helen Lu

CFO

IFA & IPA certified accountant with over 15 years experience from finance, compliance and HR

Led the BSO unit at BusinessSweden in China

8 years as Head of Finance for Perstorp Group in Asia

Johan Wikander

Partner 

Over 30 years experience from international logistics and retail sector

Logistics Director at H&M; CEO and co-founder of Total Logistik

Co-founder of online sales and distribution company Johan&Johan