Aarke is a Swedish premium home appliance brand with premium home essentials engineered to elevate everyday routines. The brand offers a distinctive and innovative carbonator, which brings sophistication, unique design, and a completely new experience to consumers. It has all the elements of elegance and simplicity of use.
Aventura and Aarke have now formed a Market Partnership to develop the Chinese market. With a “online first” strategy, Aventura will launch a brand flagship store on Alibaba’s Tmall marketplace and run digital marketing campaigns to gradually establish the Aarke brand in China. Over time, offline wholesale will be added into the channel mix.
“Covid has transformed consumer behavior. Due to lock-downs, consumers had little choice but to buy online. We expect to see recent shifts in shopping behavior to accelerate in the post-Covid era, resulting in higher levels of online spending in the coming months and years. Health/hygiene and household products are main beneficiaries of this trend on Tmall. This “New Normal” will require brands to form closer relationships with consumers by offering something new, fresh, and unique. That’s exactly Aarke’s proposition. In short, this is the right product, for the right market at the right time,” said Johan Aledal, COO of Aventura.
“Entering the Chinese market is not an easy feat. Indeed, from an outsider’s perspective, China looks like an exciting but complex and fast-moving market with high cultural and language barriers. By partnering with Aventura, with close to a decade of experience in bridging foreign companies into China, we feel confident to make the investments required in going after this huge opportunity,” commented Kaiwan Chu, COO of Aarke.
Aventura is a China focused venture builder and market partner. Aventura offers holistic solutions to launch, manage and grow businesses in China, drawing upon competences across marketing, sales, e-commerce, and logistics. Founded in 2011, the Group’s client base comprises a wide range of multinationals, international consumer brands, startups and investors. Aventura is headquartered in Shanghai, with additional representation in Hong Kong and Stockholm.
Aarke’s vision is clear and audacious: redefining the home appliances industry. Aarke, which means “every day” in Southern Sami, a language spoken by the Sami minority of northern Sweden and Norway, designs premium home essentials engineered to elevate everyday routines. Founded in 2013 by Carl Ljungh and Jonas Groth, highly experienced designers, the brand aims to re(de)fine the home appliances industry by offering premium, sustainable products based on unique design and high-quality materials.