Appointment: Head of Online Sales & Marketing
August 20, 2020

Aventura is pleased to announce the appointment of Ariel Tang as its new Head of Online Sales & Marketing. In this capacity, Ariel will be responsible for developing Aventura’s Online Sales & Marketing business unit and managing the company’s e-commerce operations.

Ariel is an accomplished industry professional with extensive experience in China’s online and e-commerce sectors. After completing her degree the University of Washington in 2009, she has spent her entire career specializing in branding, digital marketing and e-commerce in China. Prior to joining Aventura, Ariel worked at reputable agencies, Tmall Partners (TPs), and startups, where she formulated online branding strategies, executed successful digital marketing campaigns, and managed e-commerce operations on behalf of a broad array of international accounts. Recognized by peers and industry players alike for her expertise in the sector, Ariel is the recipient of numerous sales awards on Tmall and, China’s two leading online marketplaces.

“It’s been a pleasure joining Aventura, working alongside of talented colleagues from around the globe in designing and implementing e-commerce strategies on behalf of international brands. Covid-19 has been a catalyst for the industry, propelling online sales to new heights, and spawning new formats for digital engagement with Chinese consumers. Over the last few months, we have received a steady flow of inquiries from prospective clients, hailing from both Europe and the United States, eager to tap into this opportunity. We intend to capitalize on these trends and end 2020 on positive note by introducing Chinese consumers to several unique international brands,“ commented Ariel Tang.

Over the last 10 years, Aventura’s Online Sales & Marketing business unit have successfully launched and managed different aspects of e-commerce operations for over several international brands in China.

“China’s e-commerce markets are booming. Going forward, online sales will be key for foreign companies – especially smaller and mid-sized brands seeking a cost-efficient way of entering the market. We see existing and prospective clients rethinking their overall entry and expansion strategies, placing a greater emphasis on e-commerce as an integral part of their China business models. Drawing on her extensive in the field, Ariel will spearhead our online sales and marketing team in building successful consumer facing business together with our brand partners,” concluded Gustav Astrom, CEO of Aventura.


About Aventura
Aventura is a China focused market partner and venture builder. Aventura offers holistic solutions to launch, manage and grow businesses in China, ranging from market intelligence and strategy, marketing and sales, to e-commerce operations, logistics and fulfillment. Founded in 2011, the Group’s client base comprises a wide range of multinationals, international consumer brands, startups and their owners. Aventura is headquartered in Shanghai, with additional representation in Hong Kong, Stockholm and Barcelona.

Gustav Astrom