Mini Rodini – world-renowned Swedish premium sustainable kids’ clothing brand, is teaming up with Aventura to launch an additional cross-border E-commerce channel on Alibaba’s Tmall Global (TMG) platform. The launch is expected to be completed in the second half of 2021, as the next step for the brand’s development in China.
Founded in 2006 by Swedish designer and illustrator Cassandra Rhodin, Mini Rodini is a tribute to all children and their imagination. The brand’s vision is to provide environmentally-friendly fashion options for kids that can reflect their unique personalities. The brand had seen immediate success since its foundation and today it is one of the fastest growing children’s fashion brands.
Mini Rodini has gained brand recognition early on in the China market through local distributors and strong word-of-mouth among moms’ communities on Chinese social media platforms such as Weibo and RED. In 2019, the brand officially set foot in the market by opening an online flagship store on Alibaba’s TMC (Tmall Classic) domestic marketplace in collaboration with Aventura. The brand has since witnessed strong sales growth on the E-commerce channel, leading up to the launch of Mini Rodini’s TMG cross-border flagship store.
Aventura is a Brand & E-commerce Accelerator that drives growth for both category leaders and niche international DTC brands in the China consumer market. With decade-long brand building experience, we offer brand owners a holistic one-stop-shop growth solution that includes Brand Management, Channel Management, E-commerce Operations (TP), Logistics, Marketing & Branding and Consumer Intelligence & Analytics services. We work with brands in diverse categories including Fashion & Accessories, Beauty & Skincare, Health & Wellness and Home.
Aventura is based in Shanghai with satellite offices in Hong Kong and Stockholm.
About Mini Rodini
Mini Rodini is a children’s wear brand, born and raised with the vision to make clothes kids love to wear without compromising on environmental and social aspects of production. The brand creates kids clothes that are comfortable, inclusive, creative, unisex and sustainable – always with flair and attitude. Mini Rodini has 320 e-commerce and retailers worldwide, such as Mytheresa, Childrensalon, Liberty, Luisa via Roma, Saks Fifth Avenue and a loyal fanbase of customers all over the world.