The D2C Jewelry Brand Maria Black Scales Up its Market Presence in China Together with Aventura
July 20, 2021

Aventura has entered into an agreement with the Danish fast growing direct-to-consumer jewelry brand Maria Black. The agreement is structured as an exclusive “Market Partnership”, whereby Aventura takes full responsibility for developing Maria Black’s business in China, both online and offline.

Maria Black is a Danish brand that invites individualism and expression through its unique jewelry. The company sells its novel jewelry directly to consumers, mainly in the Nordics, but also in key markets in Europe and in Japan. As recently as February 2021, Maria Black entered the Chinese market and has in a record short time garnered much consumer interest. By entering into an exclusive partnership with Aventura, the company is confident to strengthen and build its position as an innovative jewelry brand in the fast-growing Chinese jewelry market.

“I am very pleased to enter in this partnership with Aventura and proudly provide Chinese consumers with the opportunity to express their individualism through our novel and uniquely designed jewelry,” comments Jesper Nykjær Jeppesen, CEO at Maria Black.

Aventura will take over the responsibility for Maria Black’s existing e-commerce operations in China. The primary objective of the partnership will be to scale the brand by developing social commerce and both online and offline marketing channels. The mode of cooperation is based on Aventura’s “Market Partnership” model.

“With the right priorities, we strongly believe that Maria Black has great potential in the Chinese market as the brand appeals to the increasingly sophisticated Chinese consumers. Together, we have developed a long-term plan for the brand, and Aventura has the capacity to propel Maria Black into an emerging position in this strategically important consumer market,” concludes Gustav Astrom, CEO of Aventura.

According to the international analytics firm Research and Markets, the total jewelry market in China was worth about USD 100 billion in 2020, of which the sales through digital channels is constantly increasing.

For more information, please contact:
Gustav Astrom, CEO | +86 158-0086-2274 |


About Aventura
Aventura is a Brand & E-commerce Accelerator that drives growth for both category leaders and niche international DTC brands in the China consumer market. With decade-long brand building experience, we offer brand owners a holistic one-stop-shop growth solution that includes Brand Management, Channel Management, E-commerce Operations (TP), Logistics, Marketing & Branding and Consumer Intelligence & Analytics services. We work with brands in diverse categories including Fashion & Accessories, Beauty & Skincare, Health & Wellness and Home categories. Aventura is listed on Nasdaq First North in Stockholm. For more information, visit

About Maria Black
Maria Black is a fast-growing jewelry company based in Nyhavn, Copenhagen, with a team of 35 passionate colleagues. We believe that together we can have a positive impact on our industry by challenging the status quo and push the limits for what a conceptual jewelry company can strive for. This applies to everything from our extensive CSR strategy (launching fall 2021), to our approach to design and concept, where we invite individuals to explore and embrace their individuality creatively through jewelry.

We scale brands in the world's largest consumer market. 


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