Aventura Has Signed an LOI with Shewy to Launch on the Chinese Market
August 30, 2021

Aventura has signed a letter of intent (LOI) with Shewy, a Swedish Food Tech and Lifestyle company, to launch the brand on the Chinese market. Phase one of the launch is expected to start by the end of 2021.

The main purpose of the LOI is to launch the brand Shewy on the Chinese market. The initial stage of the cooperation will be focused on sales, through Chinese social commerce platforms in the fourth quarter of 2021, before further expanding the brand’s distribution and operations on the Chinese market.

Shewy Product Range

The Swedish Foodtech/Lifestyle brand Shewy was founded in 2018 with the vision to make a healthy lifestyle easier and more accessible. Today Shewy offers a range of sugar-free, functional and vitamin-infused chewing gum with an ambition to challenge and digitalize the dated chewing gum market. The product formula is developed to boost energy, immune system, physical performance and is offered to its customers through digital channels and its unique subscription service. Shewy is backed by known profiles such as Ash Pournouri, Jonas Fagerström and Kelly Gale.

The Shewy team

“We are looking forward to building a solid platform in partnership with Aventura in order to offer Chinese consumers Shewy’s innovative, healthy and tasty products. China is a complex market with large potential and we see a high value in Aventura’s expertise to scale brands in China. Consumers are more aware now than ever of what they put into their bodies and of how these ingredients impact their look and well-being. The modern consumer wants convenient access to health benefits. Our gum effortlessly fits into their daily routine,” comments Caroline Meschke, CEO of Shewy.

“Shewy is an exciting brand with the ambition to revolutionize a traditional product category. As the ‘functional food’ market grows rapidly in China, this is a segment that is of great interest to Aventura. We have always been looking for the right brand to work with in this product category: Shewy is the ideal partner to enter it.” concludes Gustav Åström, CEO of Aventura.

The marketing firm Global Industry Analysts (GIA) estimates that the Chinese chewing gum market will be worth about USD 8 billion within six years. According to the market research firm Research And Markets, China is the world’s largest market for vitamins and dietary supplements, with a total market size of USD 22 billion last year.

For more information, please contact:
Gustav Astrom, CEO | +86 158 0086 2274 | gustav.astrom@aventura.group
Emil Ponnert, Director IR & Corporate Development | +46 70 3102715 | emil.ponnert@aventura.group


About Shewy
Shewy was founded in 2018 and is a Swedish functional Food Tech company with the vision to make health easier by utilising established habits. Shewy has developed a unique and tasty range of chewing gum, infused with vitamins and active ingredients to boost energy, immune system, performance, beautiful skin and exciting developments in the pipeline. For more information, visit www.shewy.co.


About Aventura
Aventura is a Brand & E-commerce Accelerator that drives growth for both category leaders and niche international DTC brands in the China consumer market. With decade-long brand building experience, we offer brand owners a holistic one-stop-shop growth solution that includes Brand Management, Channel Management, E-commerce Operations (TP), Logistics, Marketing & Branding and Consumer Intelligence & Analytics services. We work with brands in diverse categories including Fashion & Accessories, Beauty & Skincare, Health & Wellness and Home categories. Aventura is listed on Nasdaq First North in Stockholm. For more information, visit www.aventura.group.

Augment Partners AB, tel. +46 8 604 22 55, e-post: info@augment.se is the Company’s Certified Adviser.

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