Aventura Group has entered into a partnership with the Swedish fast-growing brand Airinum to scale the company’s sales of specially designed air masks and other innovative products in China. The type of agreement is a Market Partnership.
Airinum was founded in 2015 and has been operating in China for five years. The company is combating the impact of climate change on human health by empowering people with innovative products to live healthier in urban environments, as well as educating about the climate crisis to accelerate a more sustainable living. Airinum has developed an air mask, today the company’s core product, in the premium segment that can not only reduce the spread of Covid-19, but is also effective against air pollution, among other things. The sales of air masks increased immensely in connection with the pandemic, not least in China. The award-winning products are sold in over 100 countries, and sales is mostly made online.
“Even before the pandemic, our products were popular in Asia and China, and with Aventura as a partner, we will now be able to scale up our sales further. We chose Aventura due to their unique setup. They have an international management that understands our business and our challenges, while they at the same time, together with all operations, are on the ground in China “, comments Alexander Hjertström, CEO of Airinum.
Aventura’s role in the collaboration is broad, and the company will act as Airinum’s extended arm in China, with responsibilities in strategy, digital sales, wholesale, influencer marketing, logistics and IT.
“Airinum is an exciting company and we believe their air masks have the potential to become really big here in China. The use of an air mask was relatively common before the pandemic and with the increased awareness, we think Airinum only have scratched the surface. In April, we saw that the largest e-commerce platform T-mall increased its sales of air masks by 150% compared to last year. And we are beginning to see a shift in consumer behavior that the Chinese are abandoning the medical air mask in favor of a more modern mask “, concludes Johan Aledal, CCO at Aventura Group.