About Us

Aventura Group is a digitally driven investment and development company focused on China’s rapidly evolving consumer and e-commerce markets.

Founded in 2011 by serial entrepreneurs with 50 years of combined experience from growing consumer businesses in China, Aventura Group has supported 100 brands to enter and grow in the market since then.

Through our subsidiaries Aventura, TicToc Ventures, Aurora Beauty and Headway B2B, we drive growth for brands across multiple high-growth categories. Together these growth platforms create a vibrant ecosystem for both brands and talents to thrive.

The group employs over 100 staff with operations based in Shanghai, Hong Kong and Stockholm.

Aventura Group is listed on Nasdaq First North in Sweden under the ticker AVENT B.

Aventura Group has been working for over a decade with leading brands and investors to access and expand in the world’s fastest growing market. 

THE 5 TRILLION USD OPPORTUNITY 

China has become the world’s largest consumer market and continues to grow at a rapid pace
The Chinese e-commerce market is larger than the US and Europe e-commerce markets combined

Leadership

Gustav Astrom 

CEO 

Serial entrepreneur focused on e-commerce and professional services, based in Shanghai since 2005. Previously founder of market access company and venture building SX Group; and Managing Director roles in China for the management consulting firm Centigo, and recruitment firm Nova100.

Johan Aledal

CCO

Serial entrepreneur within IT and e-commerce, with over a decade of experience in China. Previously founder of online distribution company Johan&Johan, CIO and later Asia Head for e-commerce SaaS company Litium.

Emmanuel Poupelle

COO

Experienced general manager with 16 years in China’s retail, luxury and outdoor media sector. Before joining Aventura Emmanuel held GM and senior management roles within Richemont, Christofle, JCDecaux, Carrefour and Chow Tai Fok.

Ariel Tang

VP Sales & Marketing

Ariel has spent a decade within e-commerce and digital marketing in China and the US. Before joining Aventura she had senior marketing and account management roles at Oglivy, Space and web2asia.

Jenny Zhang

CFO (interim)

Over 10 years of working experience in finance management, specializing in finance operations and risk management. Previous ich experience in multinational corporations in China, in chemical industry and finance services. A member of the Chinese Institute of Certified Public Accountants. 

Niklas Ponnert

Partner – Capital Markets

Investment professional with 20 years experience at the intersection of China’s VC/PE sector and international capital markets. Moved to China in 2001 to join the founding team of Siemens Venture Capital.

Johan Wikander

Partner – Business Development

Over 30 years experience from international logistics and retail sector. Previous experience include Director of Logistics at H&M, Co-founder and CEO of Total Logistik; Board member at Tretti.se; Co-founder of online distribution company Johan&Johan.

We scale brands in the world's largest consumer market. 

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