About Us

Aventura was founded by serial entrepreneurs with over 50 years of experience launching and operating businesses in China. Over the past decade, we have built in-house capabilities which enable a holistic approach to building brands’ presence in China.

Our integrated operational platform includes capabilities within Brand Management, Channel Management, E-commerce Operations (TP), Logistics, Marketing & Branding, Consumer Intelligence & Analytics.

We work with established category leaders as well as niche brands. Today, our organization drives growth for premium brands across Fashion & Accessories, Beauty & Skincare, Health & Wellness and Home categories.

Aventura is based in Shanghai with satellite offices in Hong Kong and Stockholm.

Aventura has been working for over a decade with leading brands and investors to access and expand in the world’s fastest growing market. 


China has become the world’s largest consumer market and continues to grow at a rapid pace
The Chinese e-commerce market is larger than the US and Europe e-commerce markets combined

Aventura takes a 360º responsibility for building and operating brands in China – reducing costs, risks and time to market for our brand partners and investors.

Market Partnerships

Aventura provides brand owners with holistic one-stop-shop solutions to launch and grow in China. Acting as a China operating partner, we tailor the market setup, strategy and business model according to each brand.

Joint Ventures & Investments

We invest in selected opportunities, either as a joint-venture partner for China, or by taking a direct stake in brands launched and scaled over the Aventura platform.

Business Enabler

We are regularly trusted by top-tier brands with strong presence in China to support their expansion and digitalization initiatives.


Gustav Astrom 


Serial entrepreneur focused on e-commerce and professional services, based in Shanghai since 2005. Previously founder of market access company and venture building SX Group; and Managing Director roles in China for the management consulting firm Centigo, and recruitment firm Nova100.

Johan Aledal


Serial entrepreneur within IT and e-commerce, with over a decade of experience in China. Previously founder of online distribution company Johan&Johan, CIO and later Asia Head for e-commerce SaaS company Litium.

Emmanuel Poupelle


Experienced general manager with 16 years in China’s retail, luxury and outdoor media sector. Before joining Aventura Emmanuel held GM and senior management roles within Richemont, Christofle, JCDecaux, Carrefour and Chow Tai Fok.

Ariel Tang

VP Sales & Marketing

Ariel has spent a decade within e-commerce and digital marketing in China and the US. Before joining Aventura she had senior marketing and account management roles at Oglivy, Space and web2asia.

Emil Westgren

Group CFO

Experienced CFO and finance professional with broad experience within the finance and Insurance industry as managing director and board member. Previous CFO-roles at Hjerta-koncernen, Monyx Asset Management and Skandiabanken.

Helen Lv


Member of Institute of Financial Accountants, with 18 years experience from finance, administration and compliance. Before joining Aventura Helen was Head of Shared Service Accounting/HR APAC for Perstorp Group  and Finance Director at Business Sweden East China.

Niklas Ponnert

Partner – Capital Markets

Investment professional with 20 years experience at the intersection of China’s VC/PE sector and international capital markets. Moved to China in 2001 to join the founding team of Siemens Venture Capital.

Johan Wikander

Partner – Business Development

Over 30 years experience from international logistics and retail sector. Previous experience include Director of Logistics at H&M, Co-founder and CEO of Total Logistik; Board member at Tretti.se; Co-founder of online distribution company Johan&Johan.

Team Aventura

Aventura’s organization consists of 80 local and international experts in brand management, digital marketing, e-commerce, IT and logistics.



We scale brands in the world's largest consumer market. 


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