Indiska’s new flagship store is now live on Tmall Global. By launching its home and fashion lines on Tmall Global, Indiska is now available to Chinese affluent customers across Mainland China.
Based in Stockholm, Sweden, Indiska is a family-owned business with a 120-year heritage. The company sells fashion, home decor and accessories with a modern and unique touch through 70 company owned stores in Scandinavia, as well as through its own website, indiska.com, and third-party E-commerce platforms.
Following a successful entry in 2019 across 10 European online markets, the launch of the Tmall global flagship store represents the next phase of Indiska’s global expansion strategy and a first step into the Chinese market.
Aventura, in close collaboration with Indiska, is responsible for managing the Tmall Global flagship store and all related China business operations, back office and commercial.
“We are excited to offer our rich product offer to a completely new audience with such a large potential customer base. We have received very positive feedback so far on the assortment and therefore choose to launch interior, fashion and accessories from the start,” commented Karin Lindahl, CEO of Indiska.
“As the first Swedish lifestyle brand with a rich heritage, Indiska brings Scandinavian lifestyle and fashion experience to the Chinese consumers and fills a gap in the Chinese market,” said Gustav Astrom, CEO of Aventura.
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