Aventura forms cross-border e-commerce partnership with Elanders
June 11, 2020

Aventura Group AB (Aventura), the China focused market partner and venture builder, is pleased to announce a strategic partnership with Elanders Group (Elanders), a leading global supplier of supply chain management solutions. 

Elanders, a public company listed on NASDAQ OMX, delivers a range of digital printing, print and packaging, supply chain and logistics services to a global customer base. The group has close to 7,000 employees in some 20 countries on four continents and annual net sales of over EUR 1.1 billion.  

Elanders handles China logistics and fulfillment for customers in the automotive, electronics, fashion, industrial, and health care & life science industries across a network of more than 14 warehouses.

The partnership combines the capabilities of Elanders in global cross-border logistic, warehousing and fulfillment with the expertise of Aventura in building and operating e-commerce shops on Chinese online marketplaces.

According to a Deloitte, cross-border e-commerce generated in China RMB 78.5 billion (USD 11.9 billion) in gross merchandise value in  2018. Yet, this only represented around 2.2% of total online retail sales that same year, suggesting plenty of room for growth.

“Reliable, scalable and integrated logistics solutions is a critical component of success in China’s cross-border e-commerce market. Elanders is a recognized leader in this space. Coupled with our digital marketing and online sales experience in China, this represents a powerful proposition to international brands seeking a cost-efficient channel for selling into the Chinese market,” said Gustav Astrom, CEO of Aventura.

“As a company, we are very focused on what we do best: delivering bespoke, innovative logistic and supply chain solutions to brands of all sizes. By partnering with Aventura, we are able to build on our core offering and enable end-to-end e-commerce solutions. This is particularly valuable in the present market environment, where China is on the road to recovery while other markets are still reeling from the impact of Covid-19,” added Kevin Rogers, President of Sales & Marketing of Elanders Group.


About Aventura

Aventura is a China focused market partner and venture builder. Aventura offers holistic solutions to launch, manage and grow businesses in China, ranging from market intelligence and strategy, marketing and sales, to e-commerce operations, logistics and fulfillment. Founded in 2011, the Group’s client base comprises a wide range of multinationals, international consumer brands, startups and their owners. Aventura is headquartered in Shanghai, with regional offices in Hong Kong and Ho Chi Minh City.


About Elanders

Elanders is a supplier with a broad range of services of integrated solutions in supply chain management. The business is run through three business areas, Supply Chain Solutions, Print & Packaging Solutions and e-commerce related services. The Group operates in 20 countries on four continents. Elanders major markets are China, Singapore, the United Kingdom, Sweden, Germany and the USA. It serves various industries which include Automotive, Electronics, Fashion & Lifestyle, Industrial and Health Care & Life Science.


Press Contact


Gustav Astrom





Kevin Rogers

President Sales & Marketing