Aurora Beauty is driving the development of the Scandinavian Beauty (S-Beauty) trend by bringing the best of S-Beauty to Chinese consumers. As brand builders and custodians, we partner with S-Beauty brands to access and grow in the world’s largest beauty market.
China is rapidly becoming the world’s largest beauty market, is setting the pace globally and is developing an appetite for niche brands.
CEO & Co-founder
We partner with established S-beauty brand to scale their business in China
We develop new retail concepts to bring S-Beauty to Asian consumers
We invest in up-and-coming brands with potential in Asia
We scale brands in the world's largest consumer market.