Appointment: Global Director of Business Development
June 18, 2020

Aventura is pleased to announce the appointment of Miquel Cardona as Global Director of Business Development. Based out of Barcelona, Spain, Miquel will be responsible for developing international markets and servicing clients globally.

With over 15 years of experience in international sales, business development and general management across different industries, Miquel launched his career covering Europe, the Middle East and North Africa.

After a first China stint already in 2005, Mike started to specialize in China related business in 2011. Having experienced the challenges facing international brands entering China first-hand from assignments with several multinational companies, Mike founded his own venture in 2016, which specialized in forming strategic partnerships with Chinese retail groups.

Miquel speaks fluent Spanish, Catalan, English, French, and Mandarin Chinese. He has lived in China for over 10 years in different cities: Shanghai, Chengdu, Guangzhou, Shenzhen, Hong Kong and Macau, giving him invaluable on-the-ground operational experience in China. Miquel graduated with a dual degree in in Asian History & Culture and International Business & Management and holds an ESADE MBA

Bringing a proven track record of success in assisting foreign firms entering the Chinese market and excellent client relationships, the appointment of Miquel reinforces Aventura’s strategic positioning as the preferred China market entry and growth platform for international brands.

“Aventura acts as a market partner for international consumer brands in China. With proven digital capabilities and e-commerce expertise, our Shanghai based team of 80 staff ensures that brand owners remains in full control of omni-channel distribution, supply chains and local operations – critical components of a successful China strategy,” said Miquel Cardona, Global Director of Business Development at Aventura.

“We are confident Miquel is an excellent match for this position and will be a valuable asset for the company going forward”, commented Gustav Astrom, Aventura CEO.


About Aventura

Aventura is a China focused venture builder and market partner. Aventura offers holistic solutions to launch, manage and grow businesses in China, drawing upon competences across marketing, sales, e-commerce, and logistics. Founded in 2011, the Group’s client base comprises a wide range of multinationals, international consumer brands, startups and investors. Aventura is headquartered in Shanghai, with additional representation in Hong Kong and Stockholm.


Press Contact


Gustav Astrom



Business inquiries

Miquel Cardona

Global Director of Business Development