Indiska Launches Flagship Store on Tmall Global in Partnership with Aventura
February 24, 2021
Indiska’s new flagship store is now live on Tmall Global.  By launching its home and fashion lines on Tmall Global, Indiska is now available to Chinese affluent customers across Mainland China.

Based in Stockholm, Sweden, Indiska is a family-owned business with a 120-year heritage.  The company sells fashion, home decor and accessories with a modern and unique touch through 70 company owned stores in Scandinavia, as well as through its own website,, and third-party E-commerce platforms.

Following a successful entry in 2019 across 10 European online markets, the launch of the Tmall global flagship store represents the next phase of Indiska’s global expansion strategy and a first step into the Chinese market.

Aventura, in close collaboration with Indiska, is responsible for managing the Tmall Global flagship store and all related China business operations, back office and commercial.

“We are excited to offer our rich product offer to a completely new audience with such a large potential customer base.  We have received very positive feedback so far on the assortment and therefore choose to launch interior, fashion and accessories from the start,” commented Karin Lindahl, CEO of Indiska.

“As the first Swedish lifestyle brand with a rich heritage, Indiska brings Scandinavian lifestyle and fashion experience to the Chinese consumers and fills a gap in the Chinese market,” said Gustav Astrom, CEO of Aventura.

Press here to go to Indiska’s media bank for high resolution images.

About Aventura

Aventura is a China focused E-commerce & Brand Accelerator. Aventura offers holistic solutions to launch, manage and grow businesses in China, drawing upon competences across marketing, sales, e-commerce, and logistics. Founded in 2011, the Group’s client base comprises a wide range of multinationals, international consumer brands, start-ups and investors. Aventura is headquartered in Shanghai, with additional offices in Hong Kong and Stockholm.

About Indiska

Indiska is a Swedish family enterprise with 120 years of heritage that offers a wide assortment of fashion, interior and accessories. Headquartered in Stockholm, the brand Indiska is highly recognized across the Scandinavian region for its modern and unique styling, drawing great influence from the Indian culture for its self-owning design. The company currently owns 90 stores globally including online shops, and has been awarded for its sustainable and ethical fashion approach.


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