TicToc Ventures, subsidiary of Aventura Group, has signed a strategic partnership with Kelly Gale, the Swedish-Australian Victoria’s Secret model and actress. As the business representative of the international influencer, TicToc Ventures will manage Kelly’s Chinese social medias to grow her influence in China.
Kelly Gale is gaining more attention than ever. It was recently announced that she debuts in her first Hollywood movie The Plane with Scottish actor Gerald Butler. Based in Los Angeles, Kelly has about 1.5 million followers on Instagram and 90,000 subscribers on YouTube, placing her as a prominent influencer in Europe. Besides being a model, Hollywood-star and influencer, Kelly Gale is also co-founder and global ambassador for Shewy, an up-and-coming foodtech/lifestyle brand. The purpose of this partnership with TicToc Ventures is to build her impact on the Chinese audience.
“We are excited to launch Kelly Gale’s social media platforms in China. It is a market we have been looking at for a while now but given the differentiation between Western and Chinese social media ecosystems we wanted to take this step once the right partner was in place”, comments Orlando John, Kelly Gale’s Manager.
Photo: Scott Macdonough
It is a growing trend that foreign artists and influencers are getting more active in the Chinese market through Chinese social media. Influencers such as Pamela Reigh have recently built up a strong follower base and become influential in China.
With one billion Internet users, China is the world’s largest online market, and the value for China’s e-commerce market is worth more than US and EU combined. TicToc Ventures’ business model is to be the natural link between the Chinese consumer market and influencers, both local and international.
“The vision of TicToc Ventures is being a true business partner with influencers so that personal influence transcends and extends to brands and even large-scale enterprises. Partnership with Kelly Gale and Orlando is one of our key strategic actions to make this vision a reality.” Comments Jeffery Wang, Managing Director & Co-founder of TicToc Ventures.
“We are very happy to work with Kelly and her team to introduce her to the Chinese market. We see this as a long-term partnership where several interesting collaborations and activities are happening.” comments Johan Aledal, CCO with Aventura Group.
About TicToc Ventures
TicToc Ventures is a one-stop incubator and accelerator for influencer brands. The company aims to unleash the full market potential of influencers by helping them launch collections and brands under their own names, transforming influence into tangible and scalable impact. With full access to the resources and industry expertise of its shareholders Aventura Group and Belton China Ltd, a watches and fashion jewelry manufacturer, TicToc Ventures creates a sustainable growth model by providing influencers one-stop integrated services that include financial planning, business and brand strategies, product design and development, marketing and e-commerce, community strategy, supply chain management, customer support and logistics.
For more information about TicToc Ventures, please visit www.tictoc.ventures.
About Aventura Group
Aventura Group is a digitally driven investment and development company focused on China’s rapidly evolving consumer and e-commerce markets.
Founded in 2011 by serial entrepreneurs with 50 years of combined experience from growing consumer businesses in China, Aventura Group has supported 100 brands to enter and grow in the market since then.
Through our subsidiaries Aventura, TicToc Ventures, Aurora Beauty and Headway B2B, we drive growth for brands across multiple high-growth categories. Together these growth platforms create a vibrant ecosystem for both brands and talents to thrive.
The group employs over 100 staff with operations based in Shanghai, Hong Kong and Stockholm.
Aventura Group is listed on Nasdaq First North in Sweden under the ticker AVENT B.
For more information about Aventura Group, please visit www.aventura.group.