Aventura and Aarke deepen partnership to ramp-up online sales and launch omni-channel strategy

May 11, 2022

Aventura and Aarke launched a market partnership in 2020. Over the last 18 months, Aarke has successfully been established as a top-selling brand in its category on Tmall.com. Now, a new partnership agreement has been signed to ramp-up online sales and launch an omni-channel strategy.

Aarke’s innovative kitchen products have been very well received by Chinese consumers and the company is now ready to scale up its China operations by investing more resources to expand its distribution strategy. Consequently, the scope of the partnership with Aventura has been expanded.

Over the coming years, Aventura will, in addition to the current Tmall-store, launch more stores on the largest Chinese e-commerce platforms. Furthermore, the scope of the partnership will be expanded to include wholesale to retailers in China’s largest cities, as well as the sale of auxiliary products such as different flavors.

”Our China launch together with Aventura has been successful, yet we have only scratched the surface. With an extended product offering, a broader strategy and the ongoing support by Aventura, we expect to see exponential growth of sales in the years ahead, says Kaiwan Chu, Regional Director APAC at Aarke.

”We are very pleased to deepen our partnership with Aarke to provide coverage across all of China’s main e-commerce platforms and support the launch of an omni-channel strategy. Chinese consumers are requiring a sophisticated shopping-experience where also offline presences is a must, and developing our business in this direction is in line with our strategy of growing together with our brand partners”, explains Gustav Astrom, CEO at Aventura Group.

About Aarke
Aarke is a Swedish design studio founded in 2013. Through innovative and stylish design, we upgrade everyday routines to become small moments of joy. Our first product, Aarke Carbonator, is a ground-breaking carbonation machine that has taken the world by storm – and that was just the beginning.

About Aventura Group
Aventura Group is a digitally driven investment and development company focused on China’s rapidly evolving consumer and e-commerce markets founded in 2011 by serial entrepreneurs with 50 years of combined experience from growing consumer businesses in China. Through our subsidiaries Aventura, TicToc Ventures, Aurora Beauty and Headway B2B, we drive growth for brands across multiple high-growth categories. Together these growth platforms create a vibrant ecosystem for both brands and talents to thrive.

The group employs over 80 staff with operations in Shanghai, Hong Kong and Stockholm. Aventura Group is listed on Nasdaq First North in Sweden under the ticker AVENT B. For more information about Aventura Group, please visit www.aventura.group.